One of the weakest areas of modern tactical marketing is the integration of online with offline. The finest web site and the most carefully planned print or broadcast campaign are both significantly negatively impacted if they aren't tightly interwoven. Online marketing is the most obvious place to market an online project, but it would be a mistake to neglect the offline aspects of advertising, in particular in fields with a very packed market profile.

  By using newspaper advertisements, magazine reviews and articles, printed posters, handouts and flyers, radio spots (often available at steep discounts on specialist slots or for first-time users), billboards, brochures, and any of a wide variety of offline platforms, we can increase the coverage of a project or enterprise considerably.

  The successful integration of an online and offline marketing campaign will provide the impetus for expansion in your business and your client base.